Tonight the 10-1 Dallas Cowboys host the 10-1 Green Bay Packers in what might well turn out to be the most entertaining game of the regular season - and most fans won't see it.
The game is on the NFL Network, which reaches 37 households.
Okay, maybe a few more than that, but the league and the cable companies - most notably Time Warner and Comcast - can't agree on a deal.
You'd think they'd split the difference, since everybody's already making more money than God in this racket, but no.
The NFL Network will ultimately make it to your cable system, and you will pay for it, one way or another.
The Cowboys are favored by a touchdown; I am inclined to take it and the Packers. I keep remembering those errant long snaps from the Dallas center - one hit QB Romo in the head when he wasn't looking, and two others sailed right over his head.
And this feels like Round One of the eventual NFC title match anyway. So Green Bay plus seven tonight, heard locally on WFAN (660 AM).